How will my data be used?

Your data will be used to produce aggregated and anonymous research as part of our transaction data products for our clients.

This means that the transaction data we obtain from your bank may contain "special category data," such as information about your health or political views, or it may reveal information about other people, such as someone to whom they have paid money. This information is collected by default and is not used in our research. It can be removed at your request. 

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  • You are in control of your data and for how long YouGov finance will be able to read your:
    - Full name
    - Accounts
    - Balance
    - Transactions, direct debts and standing orders

  • You can ask YouGov Finance to stop accessing your data at any time.


  • We don’t share your data with anyone without your permission.

  • When you click allow, with your permission, we will pass you over to you bank to authorise access to your account data.

  • If you agree to join YouGov Finance, you are giving us permission to access your transaction data for three months before we will ask you to connect your bank account again.
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  • We collaborate with our third-party partner TrueLayer to access a two-year history of your banking transaction data, which includes transaction value, vendor information (the party you have paid or received money from) and the date of payment.

  • This information is then processed using our own algorithms and is stored securely on our systems with 256-bit bank-level encryption and read-only access.


  • You will be asked to provide separate and clear consent to YouGov's collection of special category data.
  • You can find more information about YouGov Finance, the types of information that may be collected and how they are used, here:

Get in touch with us at:

Connect your bank account and earn rewards from your data 

Go to YouGov Finance

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