If you've received the above message, please make sure you follow these steps exactly:
1. Ensure you have entered your email (the one registered with YouGov) and password correctly in the Login prompt (if you do not remember your password, please see this article on how to recover/change your password.)
2. Check your email inbox above for a message with the subject line "Are you trying to log in to your YouGov account?" (If you haven’t received this email in your inbox and have waited at least 30 minutes for it to arrive, please consider resetting your password. See point 1 on how to reset your password.)
3. Click the "Log me in!" button (note: make sure you click this link in the browser/device/app that you are using to access the site. You may need to change your settings for the link to open in the correct device.)
4. You will be forwarded to the page and logged in automatically
Why have we made this change?
As part of our ongoing effort to follow best practice when it comes to account security, we’ve introduced a concept of ‘trusted browser’. You’ll be familiar with this from a lot of other services you use on the web (eg Google and Facebook do versions of it) – if they detect a login attempt from a browser you haven’t used before, they’ll email you to let you know.
On your first attempt to log in to YouGov from a browser or app using your email address and password, you will receive a message from us asking you to check your email (the one registered to receive YouGov surveys) to complete your login. You will need to login to your email on the same device you are trying to access the YouGov website from and follow the instructions from there to log in. This won’t be the case if you simply complete a survey and then arrive on your account page.
Once complete, you will be able to login using your email address and password as normal. Don't worry, this will only be a once a year effort, although if you regularly clear your cookies or browse in incognito/private browsing mode you will need to repeat this process more frequently.