How do Connections projects work?

After you’ve shared data through Connections, you may receive invitations to take part in special projects.

These projects allow selected companies and YouGov teams to use your shared data for research purposes. Of course, this is done always with your permission.

Getting invited to projects
When a project becomes available, you’ll receive an invitation explaining the opportunity in detail. From there, you can choose whether or not to take part in it. 

Reviewing project details

• Each project invitation clearly explains:
• What kind of data will be shared
• Which company (YouGov or external) will use your data
• How the data will be used and for what purpose
• How many points you’ll earn from taking part

Earning points

If you choose to join a project, you’ll earn the number of points shown in the invitation. These points will appear in your YouGov account and can be redeemed for cash or gift card rewards once you reach the required total.

Thank you for being a YouGov member.