Introducing YouGov Connections

YouGov Connections is an easy way to earn extra points by securely sharing your online activity with us. Instead of answering questions about what you watch, buy, or browse, Connections allows you to share this information automatically by connecting your online accounts to our platform.

Many members use Connections alongside surveys to earn hundreds of points each week. Once you unlock Connections — either through an invitation survey or email — the feature will automatically appear at the top of your account dashboard.

Why use Connections?

Earn more, with less effort
Connections lets you earn points for sharing online activity like your Netflix viewing history, Amazon purchases, YouTube views, Steam gameplay, and more. It’s a great way to help you collect points and redeem rewards even more quickly.

You stay in control
You choose what activity to share and when you’d like to share it. No data is collected unless you explicitly decide to share it with us.

Your privacy is our priority
Your data is encrypted and handled securely. We never share personally identifiable information with third parties.

Turn your spending into points
Connections isn’t just about online platforms. You can also securely share your banking transaction history with us to earn points regularly — and you always stay in full control. To learn more about the banking Connections source, click here.

How does Connections work?

  1. Visit the “Connections” tab on your YouGov homepage.
  2. Install our secure Chrome extension (desktop only) or the mobile app.
  3. Choose the platform you want to share activity from (e.g., Netflix, Amazon, YouTube).
  4. Depending on the size of your activity history, it may take a few seconds up to around 50 minutes for your data to be shared with us. Once complete, no further data is shared until you choose to do so again.
  5. You’ll earn points each time you successfully connect an online account or re-reshare activity from a previously connect account.

What do we do with your data?

The information you choose to share helps improve the content you see across the streaming, shopping, and entertainment platforms you use every day.

For example, sharing your Netflix viewing history helps producers understand what people are actually watching, which can influence decisions about which shows continue and renew. With Connections, you can help shape the future of your favorite series.

Start earning more points today
Connections is the perfect way to boost your points total and reach rewards sooner. It’s simple, secure, and takes only a few minutes to get started.

Visit the Connections tab on your homepage to begin.

Thank you for being a YouGov member.

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